Industry

Kitchen Remodeling

Location

USA

Timeline

2022-Ongoing

Brand Overview

Noblessa Kitchens is a global leader in luxury kitchen design, known for its German precision and innovative craftsmanship. Each kitchen is a work of art, blending cutting-edge technology with timeless aesthetics. With a strong commitment to sustainability, Noblessa offers eco-conscious designs, customization to meet individual preferences, and an unwavering focus on quality.

Their international presence and customer-centric approach make them a top choice for those seeking bespoke kitchen spaces that reflect sophistication and elevate the culinary experience. Noblessa Kitchens isn’t just about kitchens; it’s about lifestyle spaces that leave a lasting impression.

Diginuiti

Services

• Web Development
• Digital Advertising
• Organic Social Media Management
• CRM Lead Management
• Email Marketing
• Reporting and Insights

Deep Dive Into  Results

Noblessa USA Website

• Objective: Lead customers to schedule a consultation
• Results: 
  • 10,000 users per month
  • 1:30 time on site with 36.17% bounce rate

Organic Social Media Management

• Objective: Engage with customers on social media channels 
• Results:
  • Facebook: 1,926 followers
  • Instagram: 1,429 followers
  • LinkedIn: 721 followers

Email Marketing 

• Objective: Engage the customers with noblessa brand & highlight the value of working with noblessa 
• Results: 
  • 8,476 subscribers
  • 45% open rate
  • 50 new subscribers per month

Digital Advertising 

• Objective: Develop customer leads 
• Tactics: Phase testing with a focus on ad variable isolation to find winning ad

CRM Lead Management

• Objective: Track leads and provide feedback to inform paid advertising strategy 

Reporting and Insights

• Objective: Gain data to make informed decisions on marketing efforts 
• Tactics: Utilize google analytics to track client behavior 

The Approach

In our lead generation plan, we followed a step-by-step four-phase testing strategy. Using data-driven copywriting, we first looked at language that would connect with a diverse audience in a specific location. Subsequently, we conducted a comprehensive exploration of various creative content iterations to discern patterns of audience engagement. Following this, we strategically segmented the broad audience to identify the most conversion-friendly demographic. Armed with these insights, we orchestrated the expansion of multiple targeted campaigns, optimizing our outreach based on the refined understanding gained through rigorous testing.

The Impact

• 1,514,861 of impressions to customers
• 30,640 users brought to noblessa-usa.com
  • 10,000 users per month on average
• 738 leads generated for dealers via noblessa-usa.com
  • $9 average cost per lead*
• 87 consultations scheduled via noblessa-usa.com
  • $280 average cost per consultation*

Important Links

High-End Modular Kitchens for Elegant Homes | noblessa (noblessa-usa.com)