Industry
Automotive Hail Repair
Location
Panama City Beach, FL
Denver, CO
Austin, TX
Timeline
2023-Ongoing
Brand Overview
Express Auto Hail Repair: The auto hail repair experts for people with full coverage insurance who want their vehicles repaired in only 48 hours
With Express Auto Hail Repair, you get the best possible option for timely, cost-effective hail damage repair for your vehicle. There can be a lot of frustration when dealing with hail damage to your vehicle. That’s why Express Auto Hail Repair provides fast and convenient service.
All hail damage repairs come with a Lifetime Warranty. If there is an issue, just bring your vehicle back in and the team will make things right. It’s the mission of Express Auto Hail Repair to ensure customers drive away happy.
Diginuiti
Services
- Full Funnel Optimization
- Web Development
- Facebook Ads
- Reporting and Insights
- New Location Set Up
- Google Ads
The Approach
Web Development
- Objective: Set up, optimize and test 3 minute custom estimates, and 1 hour estimates
Full Funnel Optimization
- Build out and optimize comprehensive top of funnel, middle of funnel, and bottom of funnel
Facebook Ads
- Objective: Phase testing focused on creative and message testing with audience verification tests
Google Ads
- Objective: Geo-focused ads with progressive keyword-narrowing
Insights and Reporting
- Objective: Gain data to make informed decisions on marketing efforts
- Tactics: Utilize google tags to track client behavior
New Location Activation
- Objective: Adjust website and marketing campaign to target and advertise for the new location
The Impact
- $120 cost per lead
- $1,213,800 sales revenue in 3 months
- ROAS : 14.75
- Scaled ad spend to $1700 per day
